Professional Experience

 

Art Director

Marsala Manufacturing, Columbus, Ohio | 2016 - Present

  • Lead in the development, and support of creative solutions for multiple national brands through packaging and advertising in print and digital

  • Design packaging layouts and digital marketing for bridge and fine jewelry departments at JC Penney, Macy’s, Kohls, and Boscovs

  • Translate business and marketing objectives into package designs that are compelling, visually exciting, and emotionally engaging

  • Communicate and present new concepts; creation and presentation of materials and concept boards for seasonal initiatives

  • Collaborate with outside partners to execute campaigns and ensure brand continuity

  • Contribute to an interdisciplinary team that includes operations, merchandising, and marketing

  • Define the needs of photography and provide effective art direction at photoshoots

  • Pulse on current trends, color, technology, and other design influencers

Senior Graphic Designer & Photographer

Marsala Manufacturing, Columbus, Ohio | 2013 - 2016

  • Developed creative concepts and design standards for in-house brands; graphic and web design, marketing, social media management, merchandising, and copywriting

  • Designed weekly emails based on current seasonal sales and trends; 

  • Developed concepts and designed social media ad campaigns 

  • Product and social media photography, editing, and processing

  • Assisted with the art direction of photo shoots and prepared all looks for models based on seasonal campaigns

Graphic Designer & Photographer

AC Lens, Columbus, Ohio | 2008 - 2016

  • Provided creative solutions and routine updates for all eCommerce sites 

  • Product photography, editing, and processing for eCommerce

  • Product merchandising for eCommerce 

  • Developed and designed weekly email campaigns based on seasonal sales and promotions

  • Product development and package design for company-branded and manufactured products

  • Social media management for multiple brands on all social platforms 

  • Design and managed all click marketing (PPC) campaigns on social media

  • Wrote and published weekly company blog posts

Education

Bachelor of Fine Arts

Industrial Design | Columbus College of Art and Design

Graduated May 2008

SKILLS

 

  • Copywriting

  • Ideation

  • Trend Analysis 

  • Typography 

  • Photo Direction 

  • Art Direction 

  • Strategy

  • Communication

  • Team Building & Management

  • Adobe InDesign

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe XD

  • Figma

  • Slack

  • FileMaker Pro

  • Microsoft Navision

  • Social Media Management